Art Director, Generative AI (Contract)

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Who we are

Shape a brighter financial future with us.

Together with our members we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives with our core values guiding us every step of the way. Join us to invest in yourself your career and the financial world.

The role

We’re looking for an Art Director Generative AI to help evolve how our creative and product teams design prototype and produce work.

This role combines strong generative AI creative production and design systems. You’ll help maintain and evolve scalable design systems while exploring emerging AI tools that enable us to create high-quality imagery video and marketing assets faster and at scale.

As Art Director Generative AI you will architect and operate the technical infrastructure behind SoFi’s Creative Studio production workflows. You bring deep hands-on fluency in Figma Weave Runway and other node based design apps. and you know how to stitch those tools together into production-grade systems that scale.

What you’ll do

AI Workflows Design build and maintain automated creative production workflows. AI-Driven Asset Generation Leverage Figma Weave and emerging AI tools to generate iterate and scale imagery for our centralized image library. Leverage Figma Motion to create web-ready marketing assets and motion. Creative Collaboration Partner closely with Art Directors and Interactive Designers to rapidly prototype visual concepts and translate creative direction into production-ready imagery video and digital assets. Workflow Innovation Identify opportunities to use AI automation and emerging technologies to make creative workflows faster more scalable and more efficient. Systems Scale Turn successful experiments into repeatable workflows templates and systems that can be adopted across the creative organization. Explore Experiment Stay current with emerging generative AI capabilities across image video animation and creative production.

What you’ll need

Experience Level 4+ years of relevant experience in AI generative imagery and Video working on or building design systems at scale and digital asset creation within an agency or in-house studio setting (IC3/IC4 level). Hands-on proficiency with Figma Weave Runway or generative AI imagery and video creation including custom node development pipeline design and troubleshooting. Solid understanding of generative AI models image generation pipelines and prompt engineering best practices. visual design and creative production skills. Ability to translate creative direction into high-quality production-ready assets. A high bar for quality and a sense of ownership over the systems and outputs you build. collaboration skills and experience working with designers and creative teams. Experience in digital marketing campaign production or creative operations is a strong plus.

Nice to have

You’re a designer systems thinker and creative technologist who understands both the fundamentals of scalable design systems and the rapidly evolving possibilities of generative AI.

You’re excited to experiment with new tools but more importantly you know how to turn those experiments into useful repeatable workflows that help creative teams make better work faster.

Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience skills and location. To view all of our comprehensive;and competitive;benefits visit our strong a;source=gmail;ust=;usg= Benefits at SoFi page!

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center 400 The Company hires the best qualified candidate for the job without regard to protected characteristics.

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center 400 SoFi is committed to an inclusive culture. As part of this commitment 400 SoFi 400 offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process please let your recruiter know or email a accommodations@sofi.com.

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